Media & Entertainment
As per a FICCI-KPMG report, India's media and entertainment (M&E) industry reaches 161 million TV households, 94,067 newspapers (12,511 dailies), about 2000 multiplexes, and 214 million internet users of which 130 million are mobile internet users.
The year 2013 saw growth in the digitisation of media products and services, as well as development of regional media. Gaming and digital advertising were two sub-sectors which recorded strong growth compared to 2012.
Today, the industry continues to grow, playing an important role in bringing about awareness on many issues that impact the populace. India's massive consumer base also gives the M&E industry a tremendous opportunity for progress and the sector has the tools to exploit this potential. The current industry is armed with digital technologies, state-of-the-art mobile devices, penetration of broadband internet and digital cinema, not to mention backing from the country's government.
In calendar year 2013, India's M&E industry registered a growth of 11.8 per cent over 2012 and touched Rs 918 billon (US$ 14.93 billion), as per a report by FICCI-KPMG. The industry has the potential to grow at 14.2 per cent to more than Rs 1.78 trillion (US$ 28.95 billion) in the next four years. The television industry in India is anticipated to increase at a compound annual growth rate (CAGR) of 16.2 per cent over 2013-18, to reach Rs 88,500 crore (US$ 14.39 billion). Digital advertising is projected to have the highest CAGR of 27.7 per cent with other sub-sectors projected to grow at a CAGR in the range of 9-18 per cent, till 2018. The foreign direct investment (FDI) inflows in the information and broadcasting (I&B) sector (including print media) in the period April 2000 - July 2014 stood at US$ 3,735.77 million, as per data released by Department of Industrial Policy and Promotion (DIPP).
Digitisation will drive India's M&E industry forward. The internet user base which is already over 200 million will likely generate vast revenue. Some time back, telecom companies began to focus on data as a means to create revenue. Additionally, advertising agencies began competition with each other to acquire in the digital and social media domains. These developments suggest growth for the M&E industry in India. Opportunities outside the country also beckon. Africa and the Middle East are two burgeoning M&E markets, and Indian M&E companies will do well to tap the regions' potential.
Source-IBEF(Indian Brand Equity Foundation)
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